Denver SEO Tip 1: Use Clean URLs
The most important thing here is that you use “talking” URLs. So-called talking URLs consist of readable words or keywords instead of long ID numbers or cryptic characters. The advantage from an SEO point of view is higher click rates within the Google results, which describe quite exactly what the searcher expects on the website.
In order to successfully optimize your search engine, you should adhere to the following rules in addition to speaking URLs:
- Keep your URLs as simple and short as possible
- Use keywords
- Do not use special characters
- Use the minus sign as a separator
- Use lower case only
- Do not use filler words
If you would like to learn more about SEO-friendly URLs, we recommend that you take a look at the MOZ blog.
Colorado SEO Tip 2: Optimize Title Tags
According to SEO Denver, Colorado, among the more than 200 different Denver SEO ranking factors at Google, the HTML title tag still plays an extremely important role in the search engine optimization of your website.
You can see the title tag of your website either in the browser, in the source code or in the Google search results.
Optimize the title tag of your website as follows:
- EVERY URL should have an individual title
- The keyword should be as far in front as possible, ideally directly in front.
- The title should not consist of more than 70 characters.
- The title should animate the user to click on it.
If you would like to simulate what certain SEO snippets look like in Google search results, we recommend you take a look at the SISTRIX Snippet Generator.
Effective SEO Tip 3: Optimize Meta Descriptions
Meta Descriptions are in contrast to the Title Tags not visible to the visitors of your website. The HTML meta description can only be seen in the source code or in the Google results.
Although meta descriptions have no direct influence on your SEO ranking, they should be maintained individually for each individual page of your website.
The reason for this is that search engines display the meta-description within the search result lists. This allows you to use an optimized meta-description to directly influence the click rate in Google results to attract more visitors to your website.
An indirect ranking factor, so to speak, when it comes to search engine optimization and the organic visibility of your website.
The following rules apply to Meta Descriptions:
Minimum 80 characters, maximum 150 characters including spaces. If you exceed this value, Google simply cuts off the meta description and replaces the last characters with (…).
Keyword at the beginning of the first 80 characters and optimally once again within the second 80 characters.
The keywords are highlighted in bold in the search results.
Write promotional and informative. Also, use a clear prompt to take action to positively impact click-through rates within Google results.
Use special characters to draw the searcher’s attention to your snippet. As always, the same applies here: Don’t exaggerate, otherwise we’ll have spam!
As with Title Tags, we recommend using the SISTRIX Snippet Generator for the Meta Descriptions as well.
SEO Tip 4: Optimize headings
After the visitors have clicked on your SEO snippets within the Google results, the user has finally reached your website. As with usability and speed, it is now a matter of fulfilling its expectations. The first landmark is the heading.
It is important to adhere to the hierarchy of h1 – h6. Logically, h1 is the most important heading, h6 the least important. It is important to note that you only use as many layers as it makes sense for the corresponding element. In practice, h3 is often sufficient as the last level. Follow these rules and it will work equally well with users and search engine optimization:
- Consistent with Title Tag and Meta Description
- Short and memorable
- Use keyword
SEO Tip 5: Provide content with added value
Since Google is primarily (still) a text-based search engine, the first step is to write texts that keep the user on the website. To be successful in SEO, follow these rules when texting:
- Every text should be unique on the web.
- Every text should offer added value to the user.
- Structure your texts in a meaningful way.
- Address your visitors directly and use an identifying language with “we” and “us”.
- Describe in your content how you can help your visitors. Avoid sentence blocks like “We are
- the best …”, but write something like “… so we help you with …”.
Last but not least: Integrate the appropriate keywords into your texts. However, do not under any circumstances cling to any key figures, such as the keyword density. Write texts that are easy for your visitors to read, so they stay on the site long enough to fill out the contact form at the end or buy your product.
The content of your website should not be about you as a company. Instead, focus on your potential customers, deliver content with know-how and added value! And so that your page does not degenerate into an unattractive text desert, it is just as important to provide further content for your visitors in addition to good texts.
Offer your visitors more than just your products. Provide studies, e-books, checklists, whitepapers, videos and other content with clear benefits and added value.